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Do I Need a Trademark to Sell on Amazon?

how to get a trademark for amazon

Selling on Amazon can be a hugely profitable venture. Many entrepreneurs find success by reaching Amazon's vast customer base. But a question often arises for beginner amazon sellers: Do I need a trademark to sell on Amazon?

Understanding Trademarks

A trademark is a symbol, word, or phrase legally registered to represent a product or company. It protects your brand from being used by others and provides exclusive rights to use the mark for specific goods or services.

Why Trademarks Are Important for Amazon Sellers

Trademarks help protect your brand and prevent others from selling counterfeit products using your brand name. This protection is crucial in maintaining your brand's reputation and customer trust. Here are some specific reasons why trademarks are important for Amazon sellers:

Enhanced Brand Content

Trademarks enable you to join the Amazon Brand Registry, which allows you to create Enhanced Brand Content. This feature lets you develop rich product listings with more images, videos, and detailed descriptions, making your listings stand out and potentially increasing sales.

Proactive Brand Protection

Amazon actively monitors and removes suspected infringing content for brands registered in the Brand Registry. This proactive approach helps protect your brand from counterfeiters and unauthorized sellers, ensuring your customers receive genuine products.

Search and Report Tools

The Brand Registry provides powerful search and report tools. These tools help you easily find and report trademark violations, streamlining the process of protecting your brand on Amazon.

Can You Sell Trademarked Products on Amazon?

Yes, you can sell trademarked products on Amazon. However, you must have the right to sell those products. This means either owning the trademark or having explicit permission from the trademark owner. Selling trademarked products without permission can lead to legal issues and account suspension.

What Does It Cost to Register a Trademark?

Registering a trademark involves several costs:

  1. USPTO Filing Fee: The United States Patent and Trademark Office (USPTO) charges a filing fee, which ranges from $225 to $400 per class of goods or services.

  2. Attorney Fees: Hiring a trademark attorney can cost between $500 and $2,000, depending on the complexity of the application and the attorney's rates.

  3. Additional Costs: There may be additional costs for trademark searches, office action responses, and other related expenses.

How to Report Trademark Infringement in Amazon Brand Registry

If you find that someone is infringing on your trademark on Amazon, follow these steps to report it:

  1. Log In: Sign in to your Amazon Brand Registry account.

  2. Access the Report Tool: Navigate to the "Report a Violation" tool.

  3. Search for the Infringing Product: Use the search tool to find the listing that violates your trademark.

  4. Submit a Report: Provide the necessary details about the infringement and submit your report.

Amazon will review your report and take appropriate action to remove the infringing content if it violates their policies.

How Long Does It Take to Get Approved for Amazon Brand Registry?

The time it takes to get approved for Amazon Brand Registry varies. Here are the general steps and estimated timelines:

  1. Trademark Registration: First, you need a registered trademark. The trademark registration process can take 6-12 months.

  2. Brand Registry Application: Once you have a registered trademark, you can apply for the Brand Registry. The application process typically takes a few weeks.

  3. Verification: Amazon will verify your trademark details. This step usually takes 2-10 days.

Overall, from starting the trademark application to being approved for the Brand Registry, the process can take several months to over a year.


While you don't need a trademark to sell on Amazon, having one offers significant benefits. It protects your brand and enhances your credibility, allowing you to join the Amazon Brand Registry and access additional tools and protections. Start the trademark process early to secure your brand and protect your business.

For expert help with trademarks and navigating Amazon's trademark laws, consult Trademark360, a trademark law firm in New York, specializing in helping businesses secure and protect their trademarks. Trademark360 can guide you through the application process and provide strategies to help you with Amazon trademark registration.

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